Pieter Willemyns came into contact with Umbrosa when he was finishing his design studies in 2007. His openness and creativity led to groundbreaking concepts in terms of shade creation. He has grown to become responsible for Design and Product Development at Umbrosa. True to the company's strategy, Pieter wants to design products that are smarter, more creative, less complicated and surprising. He wants to make shade like no-one has ever done before.